When we began the journey to create ChefWorthy, we were thinking about the community of chefs, restaurateurs, operators, and buyers throughout the varied segments of the hospitality field.
Is there a place professionals go to find and share unbiased reviews, opinions and insightful information on their major equipment purchases?
In speaking with many professionals from kitchen designers, project managers, equipment suppliers and manufacturers, chefs, operators, and knowledgeable pros from various businesses that operate and use review information, we found that there was not a place to collaborate and share their opinions.
Unlike travel and restaurant review sites, where people openly share their experiences, positives and negatives, there does not exist a place for hospitality professionals to do the same for major equipment purchases. In the age we live in, the overwhelming percentage of us do our research using reviews to purchase a car, a home appliance, pick a hotel, or find an electrician or plumber. So why not for the very costly piece of commercial kitchen equipment? After all, such equipment should have a life span of five to twenty-five years.
In my experience in the past, the distributor would supply me with a few names of chefs or operators to contact, who had purchased the same brand of equipment I was interested in. Helpful yes, very helpful no. Manufacturers have reviews of their own commercial kitchen equipment, on most of their own proprietary websites. The same as manufacturers of most any product does. We learned through our interviews that what does not exist, are comparisons to other like-minded equipment, how versatile a piece of equipment is, and how many operators and chefs use their equipment in different strategic ways to fit their needs.
In the ever-changing landscape of the fast-paced hospitality world, the internet has provided us all, a place to research, learn, understand and share, valuable information that is not culled from just one single source.
Chef Worthy’s beta phase is the beginning of building a community-focused platform, where professionals learn from each other, by providing and accessing insights that are based on their own, real experience.
We look forward to sharing this journey with you!
Chef Randy
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