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You’ve decided to take the plunge and write an online review. Great. Now what? That depends on a number of factors: Are you reviewing in your professional capacity (B2B) or as a consumer (B2C)? Posting online reviews on B2C sites like Yelp or TripAdvisor is very different than posting online reviews on B2B sites like… Continue reading Writing Great Reviews

In “Reviews — A Matter of Trust” we explored the importance of reviews (aka “social proofing”) and the critical role “trust” plays. Trustworthy reviews are a critical element of the B2B Buyer’s journey, yet a surprising number of manufacturers and distributors fail to take full advantage of this phenomena. A recent study revealed that over 50% of… Continue reading The Vendor Gap

Understanding The Impact and Influence of Negative Online Reviews As we wrote about in “Do You Review”, there are a lot of online reviews out there. Millions of them. For the most part, online reviews are a good thing. So much so that consumers view online reviews as authoritative. Consider these statistics: Everyone is looking… Continue reading Understanding The Impact and Influence of Negative Online Reviews

You’ve received a negative online review. Worse yet a fake review (a topic we’ll tackle in another posting) . Now what? What should you do? Respond to it? Ignore it? Fight fire with fire? Close up shop? The correct answer is you respond. You can’t make everybody happy. Stuff happens. It’s how you handle it that… Continue reading Dealing With Bad Online Reviews

We’ll start with a question. In the image above, which pile is salt and which pile is sugar? Now hold that thought. We’ll reveal all at the end of this article. In “Dealing With Negative Online Reviews” we explored how vendors can address when they receive a negative online review. Here we explore a special… Continue reading Genuine Copies Of Fake Reviews