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It was once said that “A Picture Is Worth 1,000 Words.” If that is the case, a video is worth 1,000,000 words. Or more. Video content marketing is now an essential marketing tactic for all businesses and can be found in a myriad of vehicles: video ads, “box openings”, product demos, to name but a… Continue reading Lights. Camera. Action. The Rise of Video Reviews

Great minds have always been aware of the importance and fragility of reputation. Benjamin Franklin wrote “It takes many good deeds to build a good reputation and only one bad one to lose it”. Hundreds of years later, Warren Buffet noted “It takes 20 years to build a reputation and 5 minutes to ruin it”.… Continue reading Enterprise Peer Review Programs: Lack of Reviews Are Hurting Your Company’s Reputation — Part 1

You’ve undoubtedly seen the ubiquitous Capital One credit card ad campaign featuring celebrities like Jimmy Fallon, Jennifer Garner and Samuel L. Jackson asking . “What’s In Your Wallet?” By implication, if you don’t have a Capital One credit card in your wallet, you’re missing out on financial security, purchase power, and prosperity. In the world of… Continue reading Enterprise Peer Review Programs: Ready or Not. Here They Come. Pt 2

Sinistrodextral. More likely than not a word you’ve never heard of before despite the fact that you do it virtually every day. In fact you’re doing it right now. Sinistrodextral[1] (from the Latin words for left — sinister and right — dexter) describes the directionality of how we read & write the English language: left to right. Why do… Continue reading Reading Reviews: The Eyes Have It

As you’ve hopefully read on previous ChefWorthy Blog Posts, there are approximately a Bazillion online product reviews (Note: not to be confused with a Brazilian, a citizen of Brazil) and hundred (if not thousands) of websites where they are posted. As you can imagine, there are a variety of Do’s and Don’ts when it comes… Continue reading ChefWorthy Do’s & Don’ts